Resume
Experience
2021- Present
Founder
Uni Concepts
Los Angeles, CA
As a freelancer in event production for the Latin market in the US I collaborate with event production companies and artists to plan and execute successful events.including managing all aspects of event production, from conception to completion, including marketing, logistics, and production. Collaborate closely with clients to understand their needs and objectives and create custom marketing programs to ensure the event meets those requirements.
Responsible for conducting research and analyzing the competitive landscape to help your clients attain continual profits through focused, strategic workflow, and business process analyses. Also work to ensure that each event is delivered to the required specification and budget restraints, utilizing your experience and expertise to make the most of limited resources.
2019 - 2021
Vice President
360 Wordwide Entertainment
Las Vegas, CA
As Vice president of 360WE I was responsible for providing strategic direction, driving business growth, and ensuring operational excellence.
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Develop and execute the company's overall strategic plan, in alignment with the organization's vision and goals. Provide leadership and guidance to department heads and teams to achieve operational objectives and drive business growth. Collaborate with the CEO and other executives in setting and implementing the company's long-term vision and strategy. Identify new market opportunities, assess business risks, and develop strategies to capitalize on emerging trends. Drive revenue growth and profitability through effective sales and marketing strategies, customer acquisition, and retention. Build and maintain relationships with key clients, partners, and stakeholders to enhance the company's market presence and reputation. Monitor industry trends, competitive landscape, and market dynamics to identify opportunities and potential threats. Oversee financial management activities, including budgeting, forecasting, and financial performance analysis. Foster a culture of innovation, collaboration, and continuous improvement across the organization. Ensure compliance with applicable laws, regulations, and industry standards. Lead and mentor a high-performing team, providing guidance, coaching, and professional development opportunities. Prepare and present reports, proposals, and presentations to the executive team, board of directors, and other stakeholders. Represent the company at industry conferences, events, and networking opportunities.
2017- 2019
Director of Business Affairs and Administrative
Spanish Broadcasting System
Los Angeles, CA
As a Director of Business Affairs and Administration my primary responsibility was to oversee the financial and administrative operations of the company. Work closely with the executive team to develop and implement strategic business plans to drive growth and profitability. Duties included managing budgets, negotiating contracts, and ensuring compliance with regulatory requirements. Also maintaining accurate financial records, preparing financial reports, and analyzing financial data to make informed business decisions.
In addition to financial management, I also oversee administrative functions such as HR, IT, and legal compliance. Developed and maintained effective policies and procedures to ensure the smooth and efficient operation of the company.
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2015- 2017
National Concert Director
Spanish Broadcasting System
Los Angeles, CA
Planned and executed successful concerts across the country. Primary duty was to manage all aspects of the concert production process, from booking the venue and negotiating contracts to managing logistics and production. Collaborate closely with artists, agents, and promoters to ensure that the concerts meet their expectations and are delivered on time and within budget. Also work to promote the concerts and attract audiences through targeted marketing and promotional campaigns. My role will also involved managing relationships with venue owners, artists, suppliers, and vendors to ensure the smooth operation of the concerts. I also would be responsible for managing budgets, controlling costs, and generating revenue to ensure the financial success of each concert.
2011- 2015
National Project Manager
Established and trained a successful team of project managers nationally from the ground up. Strategically and innovatively growing the business and implementing new policies and programs to increase company profits.
Oversaw event operations performing duties including organizational leadership, budget preparation, on-site coordination, and cross-functional team supervision ensuring that plans were followed by regional project managers and production teams. Managed multiple projects simultaneously keeping on schedule and within budget.
Spanish Broadcasting System
Los Angeles, CA
2010- 2011
Responsible for overseeing all aspects of concert production within a specific geographic region. Including managing budgets, timelines, vendors, and personnel, as well as coordinating with artists, agents, and venues. Worked closely with the production team to ensure that concerts are executed to the highest standards of quality and safety, and will be responsible for ensuring that all stakeholders are kept informed of project status and issues.
Regionall Project Manager
Spanish Broadcasting System
Los Angeles, CA